Caps Direct, Atlantis Headwear partner on sustainable custom caps

Atlantis Headwear (asi/37380) and Caps Direct (asi/43804) have tipped their collective caps for Earth Day, announcing a new licensing partnership to bring custom sustainable headwear from Italy-based Atlantis, in North America.

“We are excited to offer a streamlined process for customizing sustainable headwear that encompasses each company’s expertise,” said Federico Pasini, Director of Brand and Sales, Atlantis. “This partnership with Caps Direct will allow us to grow and better serve our customers in North America.”

The Recy Three cap from Atlantis Headwear is made of recycled cotton canvas and recycled polyester mesh.

Caps Direct has more than 20 years of experience in creative, quality and customized headwear solutions, providing a unique factory-to-customer experience, according to the company.

“Atlantis is the global leader in sustainable headwear,” said Jason Krakow, president of Caps Direct. “Through this licensing partnership, we are proud to embed meaningful sustainability into the brand our customers are building.”


Atlantis Headwear will offer 11 styles in a variety of colors as a starting point for customization, representing a broad spectrum of its sustainable headwear collection. Options include a variety of colors and incorporate eco-friendly materials including recycled cotton, recycled polyester and Polylana fiber, an Atlantis specialty. According to its website, Polylana has an almost identical feel to acrylic fiber, but with less environmental impact.

To join the journey to sustainable custom headwear, the Caps Direct team will provide service from concept development to finished product delivery, working seamlessly with Atlantis through a shared factory. The two companies also share a relationship with Sportsman Cap & Bag (asi/88877), which distributes Atlantis Headwear blanks through 14 North American distribution locations.