Thailand Chocolate Market to Hit USD 332 Million by 2030, Fueled by Premium Demand and Health-Conscious Trends (2025)

The Thailand chocolate market is gaining rapid momentum, projected to grow from USD 257 million in 2024 to USD 332 million by 2030, according to the latest research by MarkNtel Advisors. The report reveals a CAGR of 5.3% during the forecast period, highlighting a surge in consumer demand for premium, organic, and dark chocolate varieties.

Rising Trends & Market Dynamics

The market's expansion is primarily driven by changing consumer preferences and rising awareness about the health benefits of dark chocolate. The growing tourism industry and premium product consumption during local festivals are further accelerating market growth. Innovative flavors and sustainable packaging are shaping the competitive landscape as Thai consumers increasingly lean toward artisanal and gourmet chocolates.

Thailand Chocolate Market Statistics

• 2024 Market Value: USD 257 million

• 2030 Projected Value: USD 332 million

• Per Capita Consumption: ~128.6 grams

• Retail Segment Share: >50% of total market

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Competitive Landscape of Thailand Chocolate Market [List of Leading Market Players]

As the Thailand chocolate market expands, several key players are at the forefront of driving innovation and growth in the sector. The competitive landscape includes globally recognized brands and local artisans who are redefining chocolate production. Some of the prominent companies in the Thailand chocolate market are:

• Nestlé

• Ferrero SpA

• Mars Thailand Inc.

• Hershey

• Glico

• Grupo Arcor

• Mayora

• Lindt & Sprüngli

• Alfred Ritter

• Mondelez

• Kad Kokoa

• Others

These companies are focusing on strategic partnerships, product diversification, and enhanced distribution strategies to meet consumer demands effectively.

Thailand Chocolate Market Driver:

Rising Awareness of Health Benefits of Chocolate Fueling Market Growth - The Thai population is moving towards veganism and flexitarian diets, and demand for sugar-free, vegan, organic, and gluten-free products is on the rise in the country. Chocolate intake is advantageous in stress reduction as it reduces stress hormones (cortisol), relaxes the mind, and facilitates happiness, which creates a hike in the market. The total chocolate confectionery consumption in this country is around 10,000 tons, which determines per capita annual consumption to be 128.6 gms.

There has been a rise in the lactose-intolerant population in Thailand, with an increase in gluten sensitivity quotient among the population. Moreover, increasing awareness of dark chocolates' benefits like the presence of polyphenols, which fight inflammation and reduce skin cell damage, epicatechin that helps to combat oxidative stress, and flavonoids that reduce the risk of neurogenerative disorders and protect cholesterol levels. These associated health benefits further fuel demand for chocolate in the country.

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Thailand Chocolate Market Industry Segmentation

The Thailand chocolate market is segmented based on various criteria to provide a comprehensive analysis, including:

• By Chocolate Type: White, Dark

• By Application: F&B, Bakery, HoReCa, Retail

• By Origin: Synthetic, Organic

• By Category: Boxed, Pouches, Countlines, Seasonal

• By Packaging: Flexible, Rigid

• By Sales Channel: Supermarkets, Convenience Stores, Brand Outlets, Online

- Based on Application: Retail Consumption holds more than 50% of the market share and is expected to grow at a significant rate during the forecast period.

- Based on Sales Channel: Supermarkets & Hypermarkets segment holds a share of around 60% of the market and is expected to hold its position during the forecast period as well.

Premium Chocolate Innovations & Key Developments

In a significant industry development, Kad Kokoa, a leading Thai chocolate maker, launched an artisanal range in July 2024 featuring unique local flavors such as Thai Milk, Coconut Rice Pandan, and Lychee Basil. This move underscores the market's shift toward high-quality, locally sourced chocolate experiences.

Frequently Asked Questions (FAQs)

• What is the expected growth rate of the Thailand chocolate market from 2025 to 2030?

• Which key factors are driving the demand for chocolates in Thailand?

• What are the major challenges facing the Thailand chocolate market?

• How does the retail consumption segment compare to other applications in the Thailand chocolate market?

• Which companies are leading the Thailand chocolate market today?

Here are the additional reports related to the Chocolate Market:

• Philippines Chocolate Market Research - Market Value: USD 419.11 million in 2024; projected to reach USD 707.52 million by 2030.

[https://www.marknteladvisors.com/research-library/philippines-chocolate-market.html]

• Global Vegan Chocolate Market Research - By 2030, Expected to grow at a CAGR of around 12.8%.

[https://www.marknteladvisors.com/research-library/vegan-chocolate-market.html]

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