Austin Eastciders Partners with Mexican Artist Vals to Launch Chili Lime Watermelon Cider

“Paying homage to the savory tradition of savoring chilli, lime and salt on a freshly cut watermelon, we sought out a partnership with the amazing illustrator Vals, originally from Mexico City,” said Dave’s ruleSVP Marketing, Austin Eastciders. “People unfamiliar with this delicious flavor combo will be thrilled to find out. We love that we got to work with Vals on this project to further the great tradition of Tex-Mex fusion!”

“It’s a Mexican tradition to eat fruit, especially watermelon, with chili and lime and I’m so excited to be able to represent that tradition with my illustrations for this new Austin Eastciders flavor,” Vals said. “I chose to include a watermelon in sunglasses accompanied by chili peppers, limes and stars which symbolize bursts of flavor to further enliven the design.”

Tasting notes for this innovative flavor include:

  • Appearance: pink, cloudy and unfiltered, with fresh chunks of Pacific Northwest watermelon and Californian chili peppers, and Mexican lime juice
  • Aroma: Chilli, freshly cut watermelon, citrus notes
  • Taste: Sweet watermelon, a kick of chilli, lime undertones with a tangy finish

“Austin Eastciders Chili Lime Watermelon puts a modern twist on everyone’s favorite Tex-Mex culinary tradition,” adds Rule. “We’ve already had an incredible response to our watermelon ciders and knew the addition of chilli and lime at a high ABV of 8.3% would be an exciting – never-before – flavor that existing and new fans alike would love. really.”

Rule notes that the new seasonal flavor goes well with a fresh salad, such as Waldorf or watermelon mint, soft cheeses (Brie, Chèvre, Feta), street tacos, pork and more.

Limited Time Austin Eastciders Chili Lime Watermelon Cider (MSRP $13.99) will be available at the end of June in packs of 6 Texas, New York City and the Greater Washington D.C./Baltimore region, while supplies last. Visit to learn more.

About Austin Eastciders

With the inclusive rallying cry “Cider Y’all”, Austin Eastciders produces craft ciders in Austin, TX, using real ingredients and bittersweet apples to create traditionally inspired ciders. Founded in 2013, Austin Eastciders offers a robust core collection including Austin Eastciders Original Dry Cider, Austin Eastciders Blood Orange and Austin Eastciders Pineapple. The cider house also produces a rotating line of limited release ciders ranging from spiced cider to summer-ready watermelon cider. Austin Eastciders products are available at retailers like HEB, Kroger, Target and Whole Foods and in bars and restaurants in 22 states, including Texas, Oklahoma, Ohio, DC, Carolinas, NashvilleNew Mexico, Michigan, Arizona, Georgia, New York and other markets across the Mid-Atlantic. Austin Eastciders is available in 12oz 6 and 12 cans, 19.2oz Super Tall Boy cans and draft. For the latest Austin Eastciders news, follow them on Facebook, Twitter and Instagram under @Eastciders or visit

SOURCE Austin Eastciders