Destination Dubai launched a new Dubai-wide OOH campaign, which will run until the end of August, inviting locals and visitors to explore the city’s many leisure, dining, adventure and family-friendly activities that make Dubai a unique summer destination. The previous campaign promoted the visit to Dubai in January of the current year.
The #DubaiDestinations campaign focuses on the city’s great summer experiences, encouraging individuals to spend an unforgettable summer in the emirate. The program was introduced in December 2021 and is in line with His Highness Sheikh Mohammed bin Rashid Al Maktoumto make Dubai the best city in the world in which to live and travel.
Billboards feature all the different activities Dubai has to offer, asking, “Have you ever dived with the sharks at Atlantis?”, “Have you seen turtles next to Burj Al Arab?”, “Have you ever have you tried flyboarding?”, “Have you ridden the fastest roller coaster at the Dubai Hills Mall?”, “Have you met the penguins at the dubai malland “Have you visited the green planet?”, all accompanied by visuals of each exhilarating experience.
From swimming in a bottomless abyss to a dazed child with a penguin to an ultra-green wilderness that calls your name, the visuals are a sight to behold. To reinforce their claim, the slogan emphasizes “Dubai…The best city to live in” on various images of Dubai’s various sights and attractions.
The new campaign rolled out on the roads of Dubai the first week of July on unipoles, palisades, streetlights, megacoms and wallcoverings.