Singer-producer Pharrell Williams is teaming up with developer David Grutman for a project he hopes will make travelers happy.
The two announced this month that they would be developing a new resort called Something Else on Atlantis Paradise Island in the Bahamas.
The two have set a target date of January 2024 for the opening of Something Else, which will feature around 400 rooms and suites, a plethora of restaurants and bars, and a number of bungalows, some even equipped with recording studios.
The two told CNN that the phrase “tropical modernism” is the look they go for with Something Else.
“A lot of times when we talk about tropical aesthetics, there’s this throwback to another era,” Williams said. “It’s like, ‘Man, let this time be.’ We are going into the future here.
Somewhere Else will take over the current location of The Beach, Atalantis’ most economical option on Paradise Island. Williams and Grutman chose Shawn Sullivan of The Rockwell Group to lead the redesign.
“What we’ve done as an approach is take a lot of bulk out of the architecture,” Sullivan said. “We open the book on the landscape and on the sea. Hot seaside resorts also often have many natural elements, but they are generally very controlled. We are delighted to let nature take over the space.
The property will include a beach and several swimming pools. Guests will also have access to Paradise Island’s other amenities and entertainment.
Grutman and Williams will retain 100% ownership and have been given carte blanche to develop the hotel as they wish, according to CNN.
“Somewhere Else is going to be a one-of-a-kind resort,” Grutman said. “Not only will this provide a major extension of the unforgettable, high-energy experiences we offer with Groot Hospitality, but also, a clear focus on nature and the restorative elements. We’ll have something for everyone, but Pharrell and I are making sure Somewhere Else is like nowhere else.
This isn’t the first time Williams and Grutman have teamed up on a project. They have two projects in Miami: Swan, a trendy bar-restaurant, and the boutique Goodtime Hotel.
Those in charge of Paradise Island eagerly await everything the duo has to offer.
“Teaming up with David Grutman and Pharrell to further evolve the resort is something we are extremely proud to embark on this year,” said Audrey Oswell, President and CEO of Atlantis Paradise Island. “We look forward to sharing the Somewhere Else experience with new and returning guests alike, which will be amplified by the culture and warm Bahamian hospitality found only at Atlantis Paradise Island.”
Renovation costs and potential costs of staying at the resort, once open, were not disclosed. This is expected to be an all-inclusive resort like the majority of properties in the area.
If you’re planning a trip to the Bahamas, check out all of our coverage on the region: